{"id":2665,"date":"2025-08-01T17:08:34","date_gmt":"2025-08-01T14:08:34","guid":{"rendered":"https:\/\/web.temavagon.com.tr\/?p=2665"},"modified":"2025-10-16T12:03:42","modified_gmt":"2025-10-16T09:03:42","slug":"afisler","status":"publish","type":"post","link":"https:\/\/temavagon.com.tr\/?p=2665","title":{"rendered":"AF\u0130\u015eLER"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AF\u0130\u015eLER<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.blogger.com\/u\/2\/#\">Afi\u015fler reklamlar\u0131<\/a>, <a href=\"https:\/\/www.blogger.com\/u\/2\/#\">reklam ajanslar\u0131na<\/a> bir\u00e7ok f\u0131rsat sa\u011flar ve ileti\u015fime y\u00f6nelik g\u00fc\u00e7l\u00fc, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc y\u00fcksek ve maliyet etkin niteliktedirler. \u201c<a href=\"https:\/\/www.blogger.com\/u\/2\/#\">A\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131<\/a>\u201d olarak adland\u0131r\u0131lan afi\u015fler, farkl\u0131 ortam ve alanlarda, farkl\u0131 \u015fekil ve boyutlarda da kullan\u0131labilirler. Gerilla reklam kampanyalar\u0131na ait afi\u015fler, 48 ila 96 yaprak (1 yaprak 27\u201d x 40\u201d boyutlar\u0131ndad\u0131r) afi\u015flerde omuz omuza, kent manzaras\u0131n\u0131n bir par\u00e7as\u0131 haline gelmi\u015fti ve televizyon, bas\u0131n reklamc\u0131l\u0131\u011f\u0131 gibi di\u011fer medya tiplerinin aksine, var olmak i\u00e7in yaln\u0131zca caddelere gereksinim duyarlar. Afi\u015fler, Cheret ve Toulouse Lautrec gibi afi\u015f yap\u0131mc\u0131lar\u0131 19. Y\u00fczy\u0131l\u0131n sonlar\u0131na renkli, litografi ve sanatsal \u00e7al\u0131\u015fmalar\u0131n\u0131 Paris\u2019te sergilemesinden bu yana, reklamc\u0131l\u0131kta yayg\u0131n kullan\u0131lan bir ara\u00e7 halini alm\u0131\u015ft\u0131r. Pears Soap, ard\u0131ndan da Guinness bu gelene\u011fi devam ettirmi\u015f ve iki \u015firket de zaman\u0131n ak\u0131\u015f\u0131na meydan okuyan afi\u015fler ortaya \u00e7\u0131karm\u0131\u015ft\u0131r. Birle\u015fik Krall\u0131k \u2019ta yer alan reklam ajanslar\u0131, efsanevi ortaklar Collett, Dickens on ve Pearce (CDP) \u00f6nc\u00fcl\u00fc\u011f\u00fcnde 48-96 yaprak afi\u015fleri yayg\u0131n hale getirmek konusunda 1970\u2019li y\u0131llarda etkili olmu\u015flard\u0131r. Afi\u015fler insanlar\u0131n kolay ve \u00e7abuk bir bi\u00e7imde anlayaca\u011f\u0131 bir dille geni\u015f kitlelere eri\u015febildi\u011finden medya tipi olarak kullan\u0131mlar\u0131 g\u00fcn\u00fcm\u00fcze dek gelmi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afi\u015fler, reklam\u0131n yoldan ge\u00e7en me\u015fgul insanlara mesaj\u0131n\u0131 saniyeler i\u00e7erisinde iletmesi gereklili\u011fini ortaya \u00e7\u0131kar\u0131rlar. Afi\u015f reklamlar\u0131 \u00fczerinde \u00e7al\u0131\u015fan yarat\u0131c\u0131 ekipler bu nedenle, genellikle k\u0131sa, bazen de zekice ba\u015fl\u0131klar bulup bunlar\u0131 etkili, g\u00f6ze \u00e7arpan g\u00f6rsellerle tamamlayarak hedef kitlelere basit, yo\u011funla\u015fm\u0131\u015f bir mesaj\u0131 \u201chayk\u0131r\u0131rcas\u0131na\u201d iletirler. Yarat\u0131c\u0131 ekipler, g\u00fcn\u00fcm\u00fczde giderek i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z ortam\u0131n bir par\u00e7as\u0131n\u0131 olu\u015fturan ve b\u00f6ylelikle hem afi\u015f hem de ortama yap\u0131lan bir eklenti alan, \u00f6zel tasar\u0131ml\u0131 afi\u015flere y\u00f6nelik f\u0131rsatlar\u0131 da kollamaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AF\u0130\u015eLER Afi\u015fler reklamlar\u0131, reklam ajanslar\u0131na bir\u00e7ok f\u0131rsat sa\u011flar ve ileti\u015fime y\u00f6nelik g\u00fc\u00e7l\u00fc, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc y\u00fcksek ve maliyet etkin niteliktedirler. \u201cA\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131\u201d olarak adland\u0131r\u0131lan afi\u015fler, farkl\u0131 ortam ve alanlarda, farkl\u0131 \u015fekil ve boyutlarda da kullan\u0131labilirler. Gerilla reklam kampanyalar\u0131na ait afi\u015fler, 48 ila 96 yaprak (1 yaprak 27\u201d x 40\u201d boyutlar\u0131ndad\u0131r) afi\u015flerde omuz omuza, kent manzaras\u0131n\u0131n bir &hellip; <a href=\"https:\/\/temavagon.com.tr\/?p=2665\" class=\"more-link\"><\/a><\/p>\n","protected":false},"author":1,"featured_media":2666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-2665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gazete-ve-dergiler"],"_links":{"self":[{"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2665"}],"version-history":[{"count":2,"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2665\/revisions"}],"predecessor-version":[{"id":2825,"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/2665\/revisions\/2825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=\/wp\/v2\/media\/2666"}],"wp:attachment":[{"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/temavagon.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}